Effects of virtual stores' opaque exterior on store perceptions and purchase intentions
Haejoo Han and Sujin Park and Kyung Hoon Hyun
| Year of publication: |
2022
|
|---|---|
| Authors: | Han, Haejoo ; Park, Sujin ; Hyun, Kyung Hoon |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 13, p. 77-94
|
| Subject: | Opaque store exterior design | Product quality | Store environment | Store prestige | Virtual reality | Virtual store | Ladengestaltung | Store design | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Einzelhandel | Retail trade | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-06-2021-0274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552643