Effects of visual cues and social density on beverage consumption : a field experiment in a bar
Min Gyung Kim, Hyunjoo Yang, and Anna S. Mattila
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Min Gyung ; Yang, Hyunjoo ; Mattila, Anna S. |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 63.2022, 2, p. 182-194
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| Subject: | field study | sensory marketing | social density | visual elements | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Wahrnehmung | Perception | Visualisierung | Visualization | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965520985498 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256789