Effects of website interactivity on e-loyalty : a social exchange perspective
Wen-Jang Jih; Su-Fang Lee; Yuan-Cheng Tsai
| Year of publication: |
2010
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|---|---|
| Authors: | Jih, Wen-jang ; Lee, Su-fang ; Tsai, Yuan-cheng |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 6.2010, 4, p. 1-12
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| Subject: | Website | Benutzerschnittstelle | User interface | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748562