Effects on visual weight perceptions of product image locations on packaging
Barbara E. Kahn and Xiaoyan Deng
| Year of publication: |
2010
|
|---|---|
| Authors: | Kahn, Barbara E. ; Deng, Xiaoyan |
| Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 259-278
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003933302