Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Year of publication: |
2022
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Authors: | Lin, Marta Yuan-Chen ; Do, Ben-Roy ; Nguyen, Tessa Tien ; Cheng, Julian Ming Sung |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 2, p. 310-327
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Subject: | Customer data management | Privacy | Retail marketing | Security | Technology in retailing | Datenschutz | Data protection | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Datensicherheit | Data security | Konsumentenverhalten | Consumer behaviour | Kundendaten | Customer data |
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