The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment
Lanlan Cao, Xin Liu, Wenbin Cao
| Year of publication: |
December 2018
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|---|---|
| Authors: | Cao, Lanlan ; Liu, Xin ; Cao, Wenbin |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 4, p. 343-351
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| Subject: | Mobile commerce | Channel additions | Multichannel retailing | Event study | Marketing and firm value | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Betriebsgröße | Firm size | Mobile Business | Mobile business | Unternehmenswert | Firm value | Ereignisstudie | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2018.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011958207