The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Young Anna Argyris, Aziz Muqaddam, Steven Miller
| Year of publication: |
2021
|
|---|---|
| Authors: | Argyris, Young Anna ; Muqaddam, Aziz ; Miller, Steven |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-14
|
| Subject: | Social media marketing | Personality | Extroversion | Peer influence | Purchase | Persuasive communication | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433334