Effectuation, SME service innovation, and business customers' value perception
Year of publication: |
2024
|
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Authors: | Chen, Jiawen ; Liu, Linlin |
Subject: | customer value | Effectuation | environmental uncertainty | service innovation | Kundenwert | Customer value | KMU | SME | Innovation | Dienstleistung | Services | Innovationsmanagement | Innovation management | Entscheidung unter Unsicherheit | Decision under uncertainty | Dienstleistungsinnovation | Service innovation |
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