Efficient Consumer Response aus kooperationstheoretischer Sicht
Adrienne Cansier
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Cansier, Adrienne |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Efficient Consumer Response | Efficient consumer response | Preismanagement | Pricing strategy | Unternehmenskooperation | Inter-firm cooperation | Vertragstheorie | Contract theory | Verhandlungstheorie | Bargaining theory | Spieltheorie | Game theory | Prinzipal-Agent-Theorie | Agency theory | Leistungsanreiz | Performance incentive | Theorie | Theory | ECR <Management> |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 213 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 2000 |
| Notes: | Brosch. : DM 98.00, EUR 49.00, sfr 89.00, S 715.00 |
| ISBN: | 3-8244-7297-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001532558