Efficient demand management in retailing through category management
Year of publication: |
[2017]
|
---|---|
Authors: | Dujak, Davor ; Segetlija, Zdenko ; Mesarić, Josip |
Published in: |
Efficiency in sustainable supply chain. - Cham : Springer, ISBN 3-319-46450-7. - 2017, p. 195-216
|
Subject: | Category Management | Category management | Lastmanagement | Demand-side management | Lieferkette | Supply chain | Einzelhandel | Retail trade |
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