Efficient pricing und efficient assortment planning für große Handels- und Dienstleistungssortimente
Stefan Zeisel
| Year of publication: |
1999
|
|---|---|
| Authors: | Zeisel, Stefan |
| Publisher: |
Münster : Lit |
| Subject: | Sortiment | Retail assortment | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Betriebswirtschaftliches Ziel | Corporate objective | Conjoint-Analyse | Conjoint analysis | Mathematische Optimierung | Mathematical programming | Handelsmarketing | Retail marketing | Theorie | Theory | Sortimentspolitik | Preispolitik | Warenkorb | Conjoint Measurement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 229 S graph. Darst 21 cm |
|---|---|
| Series: | Marketing und Handel. - Münster : LIT, ZDB-ID 2045890-3. - Vol. Bd. 11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Dortmund, Univ., Diss., 1998 |
| Notes: | kart. |
| ISBN: | 3-8258-4121-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001594449