Effiziente Ressourcenallokation für Vertriebskampagnen durch Nettoscores
Year of publication: |
2015
|
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Authors: | Michel, René ; Schnakenburg, Igor ; Martens, Tobias von |
Published in: |
Betriebswirtschaftliche Forschung und Praxis : BFuP. - Bochum : NWB-Verl., ISSN 0340-5370, ZDB-ID 2066-7. - Vol. 67.2015, 6, p. 665-677
|
Subject: | Allokation | Allocation | Beziehungsmarketing | Relationship marketing | Vertriebs-Informationssystem | Sales information system | Kundenanalyse | Customer analysis |
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