Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Year of publication: |
2017
|
---|---|
Authors: | Yoon, Sukki ; Kim, Yeonshin ; Baek, Tae Hyun |
Published in: |
Social and environmental issues in advertising. - London : Routledge, ISBN 1-138-22843-5. - 2017, p. 93-105
|
Subject: | USA | United States | Südkorea | South Korea | Vergleich | Comparison | Werbung | Advertising |
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