Ein Contentmodell für den Multichannel Vertriebvon Finanzdienstleistungen
Year of publication: |
2000-05-01
|
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Authors: | Calaminus, David ; Klöpfer, Elisabeth ; Kundisch, Dennis ; Wolfersberger, Peter |
Publisher: |
Universität <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, Wirtschaftsinformatik und Financial Engineering |
Subject: | Finanzdienstleistung | Financial Services | Kundenmanagement | Customer relationship management |
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