Ein mehrdimensionaler Ansatz zur Segmentierung von Investitionsgütermärkten
Bruno Horst
| Year of publication: |
1988
|
|---|---|
| Authors: | Horst, Bruno |
| Publisher: |
Pfaffenweiler : Centaurus-Verlagsges. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Investitionsgüter | Capital goods | Materialwirtschaft | Materials management | Theorie | Theory | Investitionsgütermarkt | Marktsegmentierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 409 S Ill 22 cm |
|---|---|
| Series: | Reihe Wirtschaftswissenschaften. - Freiburg, Br. : Centaurus-Verl., ISSN 0177-283X, ZDB-ID 52731-2. - Vol. 44 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1988 |
| Notes: | Includes bibliographical references (p. 389-409) Literaturverz. S. 389 - 409 |
| ISBN: | 3-89085-273-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013276149