Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Year of publication: |
2006
|
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Authors: | Natter, Martin ; Reutterer, Thomas ; Mild, Andreas ; Taudes, Alfred |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 28.2006, 4, p. 260-268
|
Subject: | Werbeplanung | Advertising planning | Preismanagement | Pricing strategy | Heimwerkermarkt | DIY retail | Österreich | Austria | Revenue-Management | Revenue management |
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