Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Martin Faßnacht
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Faßnacht, Martin |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Handelsmarketing | Retail marketing | Marketingmanagement | Marketing management | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Möbelhandel | Furniture retailing | Textilhandel | Textile distribution | Theorie | Theory | Deutschland | Germany | USA | United States | Handelsbetrieb | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 278 S. graph. Darst. |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 308 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Habil.-Schr., 2002 |
| Notes: | kart. : EUR 49.90 |
| ISBN: | 3-8244-9109-5 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001737403