Einführung in die Qualitative Marktforschung : Design - Datengewinnung - Datenauswertung
Adrienne Steffen, Susanne Doppler
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Steffen, Adrienne ; Doppler, Susanne |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 76 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Hier auch später erschienene, korrigierte Publikation 2020 |
| ISBN: | 3-658-25107-7 ; 978-3-658-25107-9 ; 978-3-658-25108-6 |
| Other identifiers: | 10.1007/978-3-658-25108-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011968747