Elasticidad precio de la demanda y perfil de los usuarios de la parada "Pablo de Olavide" de metro de Sevilla

In this paper the most relevant results obtained in a survey conducted by 300 users of the "Pablo de Olavide" Seville metro stop are presented. The aim of the paper is twofold. On the one hand, the user profile is analysed: motivations for using the subway, intermodality and flows, whereas, on the other hand, the price elasticity of demand is partially computed by means of the willingness to pay for that specific user profile. In fact, both the particular user profile and Seville metro's characteristics explain some of the obtained results that hopefully will help managers of Seville metro in making decisions.