Electronic and traditional word of mouth as trust antecedents in life insurance buying decisions
Amron Amron
| Year of publication: |
October-December 2018
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|---|---|
| Authors: | Amron, Amron |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 14.2018, 4, p. 91-103
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| Subject: | Buying Decision | Electronic Word of Mouth | Life Insurance | Trust | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Lebensversicherung | Life insurance | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2018100106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941324