Electronic Commerce and Business-to-Consumer (B2C) Relations
This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.
Year of publication: |
2008
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Authors: | Burgess, Stephen ; Karanasios, Stan |
Published in: |
Journal of Electronic Commerce in Organizations (JECO). - IGI Global, ISSN 1539-2937. - Vol. 6.2008, 4, p. 1-7
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Publisher: |
IGI Global |
Saved in:
Online Resource
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