Electronic customer relationship management and company performance : exploring the product innovativeness development
Lalu Edy Herman, Sulhaini Sulhaini, and Naili Farida
| Year of publication: |
2021
|
|---|---|
| Authors: | Herman, Lalu Edy ; Sulhaini, Sulhaini ; Farida, Naili |
| Subject: | CRM | customer knowledge | e-CRM | marketing performance | product innovativeness development | Beziehungsmarketing | Relationship marketing | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance | Kundenintegration | Customer integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2019.1688600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012483369