Electronic customer relationship management (E-CRM), customer experience and customer satisfaction : evidence from the banking industry
Pushpender Kumar, Anupreet Kaur Mokha, Subash Chandra Pattnaik
| Year of publication: |
2022
|
|---|---|
| Authors: | Surya, Pushpender Kumar ; Mokha, Anupreet Kaur ; Pattnaik, Subash Chandra |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 2, p. 551-572
|
| Subject: | Banking industry | Customer experience | Customer satisfaction | E-CRM | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Bank | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-10-2020-0528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040883