Electronic information services : An emerging market opportunity?

This article considers the key market development issues of electronic information services (EIS). Two variables -- technology and demand -- are used to model the past behaviour of the market (1975-1984) and to propose a process to stimulate EIS market development in the 1990s. The changes in the supply side of the EIS market since 1984 are summarized and interpreted as moves to realize greater market integration. The author concludes by outlining policy implications for the 1990s and noting the need for a shift in emphasis towards demand-oriented measures.