Electronic marketing : integrating electronic resources into the marketing process
Joel Reedy; Shauna Schullo
| Year of publication: |
c2004 ; 2nd ed.
|
|---|---|
| Authors: | Reedy, Joel ; Schullo, Shauna |
| Other Persons: | Schullo, Shauna J. (contributor) |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Internet | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory | USA | United States | Online-Marketing | Telemarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXII, 570 S graph. Darst 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: Fort Worth, Tex.: Dryden, 1999 Literaturangaben pbk. - : £27.99 : CIP entry (Jul.) |
| ISBN: | 0-324-17595-7 |
| Classification: | Mikroökonomie ; Unternehmensführung ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001759945