Electronic mobile service quality and customer loyalty : the conditional indirect effect of relationship quality and customer satisfaction
Gabriel Simiyu, Ronald Bonuke
| Year of publication: |
2023
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|---|---|
| Authors: | Simiyu, Gabriel ; Bonuke, Ronald |
| Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-8062, ZDB-ID 2436140-9. - Vol. 11.2023, 4, p. 300-327
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| Subject: | customer loyalty | customer satisfaction | electronic mobile service quality | relationship marketing | relationship quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJFSM.2023.135769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064466