Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Raffaele Filieri, Fulya Acikgoz, Hao Du
| Year of publication: |
2023
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| Authors: | Filieri, Raffaele ; Acikgoz, Fulya ; Du, Hao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-16
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| Subject: | Influencers | Audio-visual word-of-mouth | Product type | Source expertise | Trustworthiness | Homophily | Content quality | Behavioral intentions | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294781