Electronic word-of-mouth in the mobile service sector : the role of service quality and customer emotional response
Mohammed Alsaggaf and Kevin Lü, Xiaoying Li
| Year of publication: |
2019
|
|---|---|
| Authors: | Alsaggaf, Mohammed ; Lü, Kevin ; Li, Xiaoying |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 34.2019, 1, p. 81-110
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| Subject: | service quality | electronic word-of-mouth | eWOM | customer emotion | customer behaviour | structural equation modelling | SEM | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Emotion | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2019.102033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145258