Elevating food perceptions through luxury verbal cues : an eye-tracking and electrodermal activity experiment
Billy Sung, Luke Butcher, and Julia Easton
| Year of publication: |
2023
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| Authors: | Sung, Billy ; Butcher, Luke ; Easton, Julia |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 25-35
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| Subject: | arousal | attention | cues | food | luxury | psychophysiology | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Experiment | Lebensmittel | Food | Ernährungssicherung | Food security | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211028676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228871