Eliciting preference for complex products : a web-based upgrading method
Young-Hoon Park, Min Ding, and Vithala R. Rao
| Year of publication: |
2008
|
|---|---|
| Authors: | Park, Young-hoon ; Ding, Min ; Rao, Vithala R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 5, p. 562-574
|
| Subject: | Markenimage | Brand image | Produktdifferenzierung | Product differentiation | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770576