Eliciting Preference for Complex Products: A Web-Based Upgrading Method
| Year of publication: |
2008
|
|---|---|
| Authors: | Park, Young-Hoon ; Ding, Min ; Rao, Vithala R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 5, p. 562-574
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