Eliminating customer experience pain points in complex customer journeys through smart service solutions
Year of publication: |
2024
|
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Authors: | Holz, Heiko F. ; Becker, Marc ; Blut, Markus ; Paluch, Stefanie |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 3, p. 592-609
|
Subject: | artificial intelligence | customer experience | customer journey | experiential pain points | service experience | smart service solutions | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungsmanagement | Service management | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service |
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