Email advertising : exploratory insights from Finland
Year of publication: |
2003
|
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Authors: | Martin, Brett ; Van Durme, Joel ; Raulas, Mika ; Merisavo, Marko |
Publisher: |
World Advertising Research Center |
Subject: | Marketing Communications | Marketing not elsewhere classified | Marketing Theory | email marketing | permission marketing | survey | useful email advertising |
Type of publication: | Article |
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Notes: | DOI:10.1017/S0021849903030265 Martin, Brett, Van Durme, Joel, Raulas, Mika, & Merisavo, Marko (2003) Email advertising : exploratory insights from Finland. Journal of Advertising Research, 43(3), pp. 293-300. |
Source: | BASE |
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