Embeddedness, prosociality, and social influence : evidence from online crowdfunding
Yili Hong, Yuheng Hu, Gordon Burtch
| Year of publication: |
December 2018
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| Authors: | Hong, Yili ; Hu, Yuheng ; Burtch, Gordon |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 4, p. 1211-1224
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| Subject: | Crowdfunding | social media | peer influence | social sharing | social marketing | public good | network embeddedness | prosocial campaigns | Social Web | Social web | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Soziales Verhalten | Social behaviour | Social Marketing | Social marketing | Öffentliche Güter | Public goods | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2018/14105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951767