Emerging issues in global marketing : a shifting paradigm
James Agarwal, Terry Wu, editors
| Year of publication: |
[2018]
|
|---|---|
| Other Persons: | Agarwal, James (ed.) ; Wu, Terry (ed.) |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Internationales Marketing | International marketing | Trend |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | xxx, 371 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-74128-4 ; 3-319-74128-4 ; 978-3-319-74129-1 |
| Other identifiers: | 10.1007/978-3-319-74129-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011811587