Emerging issues in transformative consumer researcha and social marketing : an introduction to the special issue
Maria Piacentini, Emma Banister, Laura Salciuviene and Kathy Keeling
| Year of publication: |
2012
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|---|---|
| Authors: | Piacentini, Maria ; Banister, Emma ; Salciuviene, Laura ; Keeling, Kathy |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 4, p. 273-274
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| Subject: | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624567