Emerging market strategies in compact vehicles : the case of Japanese automakers
Hiromi Shioji
| Year of publication: |
2013
|
|---|---|
| Authors: | Shioji, Hiromi |
| Published in: |
Comparative responses to globalization : experiences of British and Japanese enterprises. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-137-26362-9. - 2013, p. 159-180
|
| Subject: | Japan | Kfz-Industrie | Automotive industry | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Multinationales Unternehmen | Transnational corporation | Kraftfahrzeug | Motor vehicle | Kfz-Markt | Automotive market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675485