Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Ajay Singh, Rakesh Kumar Singhal
| Year of publication: |
2020
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|---|---|
| Authors: | Ajay Singh ; Singhal, Rakesh Kumar |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 12.2020, 2, p. 179-203
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| Subject: | private label brand | PLB | store brands | price consciousness | brand loyalty | store loyalty | Handelsmarke | Store brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Indien | India | Markentreue | Brand loyalty | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2020.107727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250425