Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Year of publication: |
2020
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Authors: | Ajay Singh ; Singhal, Rakesh Kumar |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 12.2020, 2, p. 179-203
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Subject: | private label brand | PLB | store brands | price consciousness | brand loyalty | store loyalty | Indien | India | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price | Markenartikel | Brand |
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