Emotion as cause, effect, mediator, and moderator in marketing : an integrative review and future research directions
Suchi Aeron, Zillur Rahman
| Year of publication: |
2025
|
|---|---|
| Authors: | Aeron, Suchi ; Rahman, Zillur |
| Subject: | behaviour | emotion | evaluation | functions | marketing | review | Emotion | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2430 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333948