Emotion induction in click intention of picture advertisement : a field examination
ChienHsing Wu, Didi Sundiman, Shu-Chen Kao and Cheng-Hua Chen
| Year of publication: |
2018
|
|---|---|
| Authors: | Wu, ChienHsing ; Sundiman, Didi ; Kao, Shu-Chen ; Chen, Cheng-Hua |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 17.2018, 4, p. 356-382
|
| Subject: | Advertising | emotion | involvement | picture ad | Emotion | Werbewirkung | Advertising effects | Werbung | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2018.1463803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011987500