Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
Year of publication: |
[2016]
|
---|---|
Authors: | De Vos, Svetlana ; Crouch, Roberta ; Ilicic, Jasmina |
Published in: |
Making a difference through marketing : a quest for diverse perspectives. - Singapore : Springer, ISBN 978-981-10-0462-9. - 2016, p. 99-115
|
Subject: | Emotionale Werbung | Emotional branding | Glücksspiel | Gambling |
-
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika, (1997)
-
Kulczynski, Alicia, (2016)
-
Die Strategie der 5 Sinne : wie Sie mit Haptik Ihren Unternehmenserfolg nachhaltig steigern
Schmitz, Karl-Werner, (2015)
- More ...
-
Mixed emotions and credence service use : insights from at-risk gamblers
De Vos, Svetlana, (2021)
-
Examining the effectiveness of fear appeals in prompting help-seeking : the case of at-risk gamblers
De Vos, Svetlana, (2017)
-
“Set yourself free!” Exploring help-seeking motives in at-risk gamblers
De Vos, Svetlana, (2020)
- More ...