Emotional and experiential effects on customer brand loyalty : a view from the German food sector
Clemens Jäger; Soumit Sain; Daniela Kuhlmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Jäger, Clemens C. ; Sain, Soumit ; Kuhlmann, Daniela |
| Publisher: |
Aachen : Shaker-Verl. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Emotion | Event-Marketing | Event marketing | Markenartikel | Brand | Ernährungsindustrie | Food industry | Deutschland | Germany | Lebensmittelmarkt | Verbraucherverhalten | Markentreue |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 122 S. graph. Darst. 210 mm x 148 mm, 194 g |
|---|---|
| Series: | Fontys Venlo - publication of applied sciences. - Aachen : Shaker, ISSN 2194-5039, ZDB-ID 2674152-0. - Vol. Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | English ; German |
| Notes: | Beitr. teilw. dt., teilw. engl. - Literaturangaben |
| ISBN: | 978-3-8440-2648-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341979