Emotional appeals effectiveness in enhancing charity digital advertisements
Murooj Yousef, Timo Dietrich, Sharyn Rundle-Thiele, Saleem Alhabash
| Year of publication: |
2022
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|---|---|
| Authors: | Yousef, Murooj ; Dietrich, Timo ; Rundle-Thiele, Sharyn ; Alhabash, Saleem |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 4, Art.-No. e1763, p. 1-13
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| Subject: | advertising effectiveness | emotional appeals | hope appeals | message framing | shame appeals | social media advertising | Werbewirkung | Advertising effects | Emotion | Werbung | Advertising | Online-Marketing | Internet marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013460864