Emotional arousal in customer experience : a dynamic view
| Year of publication: |
2024
|
|---|---|
| Authors: | Caruelle, Delphine ; Shams, Poja ; Gustafsson, Anders ; Lervik-Olsen, Line |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114344, p. 1-12
|
| Subject: | Customer experience | Arousal | Emotion | Service encounters | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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