Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Felix Septianto, Michael S.W. Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Septianto, Felix ; Lee, Michael S. W. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 1, p. 18-29
|
| Subject: | Construal level | Disgust | Plastic waste | Sadness | Konsumentenverhalten | Consumer behaviour | Kunststoff | Plastics | Emotion | Kreislaufwirtschaft | Recycling | Werbewirkung | Advertising effects | Abfall | Waste | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2019.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253910