EMOTIONS THAT INFLUENCE PURCHASE DECISIONS AND THEIR ELECTRONIC PROCESSING
Year of publication: |
2009
|
---|---|
Authors: | Consoli, Domenico |
Published in: |
Annales Universitatis Apulensis Series Oeconomica. - Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia. - Vol. 2.2009, 11, p. 45-45
|
Publisher: |
Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia |
Subject: | emotions | emotional marketing | emotional brand | emotions measurement | sentiment analysis |
-
A New Concept of Marketing: The Emotional Marketing
Consoli, Domenico, (2010)
-
Vrtana, David, (2021)
-
Deriving the Pricing Power of Product Features by Mining Consumer Reviews
Archak, Nikolay, (2007)
- More ...
-
The collaborative product lifecycle management in the Enterprise 2.0
Consoli, Domenico, (2010)
-
The Adoption of ICT in Small And Medium-sized Family Business. The Role of Younger Generation
CESARONI, Francesca Maria, (2011)
-
A Layered Software Architecture for the Management of a Manufacturing Company
CONSOLI, Domenico, (2011)
- More ...