Empirical generalizations in the modeling of consumer choice
Robert Meyer and Eric J. Johnson
| Year of publication: |
1995
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|---|---|
| Authors: | Meyer, Robert J. |
| Other Persons: | Johnson, Eric J. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 14.1995, 3, p. 180-189
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001187547