Empirical insights on the effect of user-generated website features on micro-conversions
Christian Holsing; Carsten D. Schultz
| Year of publication: |
2013
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|---|---|
| Authors: | Holsing, Christian ; Schultz, Carsten D. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 9.2013, 4, p. 33-46
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| Subject: | Clickstream Data | Consumer Behavior | Conversion Rate Optimization | Social Commerce | Social Shopping | User-Generated Content | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Website | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354430