An empirical model of salesperson competence, buyer-seller trust and collaboration : the moderating role of technological turbulence and product complexity
| Year of publication: |
2020
|
|---|---|
| Authors: | Srinivasan, Mahesh ; Srivastava, Prashant ; Iyer, Karthik N. S. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 4, p. 447-459
|
| Subject: | Verkaufspersonal | Salespeople | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | Befragung | Interview | Welt | World |
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