Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li Li and Xiaoli Wu (School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China), Yue Zhang (David Nazarian College of Business and Economics, California State University, Northridge, Northridge, CA, USA), Jie Zhao (School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China)
| Year of publication: |
2015
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|---|---|
| Authors: | Li, Li ; Wu, Xiaoli ; Zhang, Yue ; Zhao, Jie |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 15.2015, 2/3, p. 185-199
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| Subject: | network externalities | online loyalty | B2B platform | electronic commerce | networking | China | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Unternehmensnetzwerk | Business network | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440071